MyAutoData (MAUD). Your Customer Portal.
Drive profit from Sustainability. Acquire customers ethically for free.
Use the enhanced consumer dataset to build new products, provide needs-based offers and gain a 360° view on your customers.
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Unlock Exclusive Benefits for Your Business
- We shift B2C to C2B, cutting the need for large advertising budgets to acquire new customers.
- Millions of member drivers generate cross-company data that automotive companies, researchers, and municipalities use to understand customer needs and behaviors, driving the development of new digital business models and mobility strategies.
Start in 3 Easy Steps
Register
Assign a representative to sign up with their business email address.
Qualify
Once MAUD verifies your credentials your company will be approved.
Get Started
With approval complete, your company is ready to access invaluable driver datasets
Customized offers to millions
Access real-time, highly targeted data from MAUD member drivers for your specific market research, marketing, product development, and benchmarking needs—anytime, anywhere.
Enjoy legally secure, reliable, and high-quality data at prices far below market rates.
All-in-One marketplace
Whether you’re a vehicle manufacturer, dealer, garage, insurance company, auto club, or any automotive business, the MAUD marketplace helps you cut your advertising budget with its C2B approach.
THE TWO CRITICAL COMPETITIVE ADVANTAGES MAUD OFFERS YOU
Every company, regardless of its core business, can access the unlocked data of vehicle owners at anytime and any place. Every firm needs the best market intelligence possible. Thus far we have 30+ types of automotive-related businesses among our marketplace companies tapping into MAUD intelligence, including:
- Market research firms
- Municipalities and other government agencies developing new mobility concepts
- Car and motorcycle dealerships
- Insurance companies
- Body, repair and tire shops
- Roadside assistance providers
- Parking garages and parking app providers
- And many more….
The data of MAUD member drivers is divided into two main areas: Static and Dynamic data:
Static data (with 300+ data points) includes all demographic and vehicle-related data. For example:
- Home and business addresses
- Household income
- Age and Gender
- Family members
- Driver’s License information
- Vehicle registration
- Vehicle details
- Purchase and leasing contracts
- Current Insurance
- Repair and service history
- And much more…..
Dynamic data is information on the business or private trips made by the vehicle owner or his family members with corresponding driving behavior. This mobility data includes:
- start and stop locations
- fuel consumption
- Co2 emissions
- distances travelled
- average speed
- duration of use
- speeding and other traffic violations,
- weather conditions
- and much more…
Almost all static and dynamic data can be combined into filter criteria. This results in thousands of alternative selection combinations for an extremely focused identification of target groups, even for the most specific applications. Thus, your data search can quickly and easily identify specific customer needs, discover new business potential or shed light on your current product strategy.
Companies that sell automotive-related products or services use the MAUD marketplace as an additional, digital direct sales channel. This channel requires no money to be spent on customer advertising, because in the new MAUD C2B Marketplace, vehicle owners come to you directly when they are looking for a new/used vehicle or something for their existing vehicle, such as a new insurance policy, a set of tires, repairs, etc.
Additionally, you can use specific queries to find out, for example, which vehicle owners are dissatisfied with their current products, e.g. a particular vehicle model, or services, e.g. the last repair shop visit. To attract the attention of this target group, you can create an advertisement in the MAUD Marketplace and deliver it to the relevant vehicle owners in real time.
- A car manufacturer wants to measure how satisfied the customers of another manufacturer are with their current vehicle model.
- A leasing company would like to know which contracts will expire in the next 3 months and how satisfied the customers are with their current lessor.
- A service garage wants to know if there are any vehicles in their zip code that have not been serviced for over 12 months
- A municipality wants to know which vehicles in its city are on the road every day and for how long, and which produce more than 200 g/mile of CO2 per journey
- The sales organisation of a manufacturer wants to know which vehicles in a certain area are more than 5 years old, as well as which vehicle owners have a household income of more than $250,000
